Product Design

Route Watches - 2016


Route is a line of consumer timepieces sold exclusively at Spareparts. The brand was intended to fill a niche and cater towards a premium basics wearing, streetwear savvy sneakerhead customer. 

I was on the design team for this project, and had a hand in product design from choosing colours to strap lengths to case size and shape as well as logo and brand language, and finally I created all the photography you see here as well.