I frequently browse Behance to get inspiration and today I found this branding project from H&M owned clothing company, COS that focuses on making it easier for blind customers to shop for clothing on their own.
Here's the description:
COS wants to make it accessible for the blind to pick their own clothes – Through governmental, societal, and technological advancements, the blind are able to live life nearly entirely unassisted. Yet the world of fashion has done surprisingly little to bridge the gap between the sighted and the visually impaired. COS is a fashion brand for women and men who want modern, functional, considered design. And now, for the first time in the world of fashion, these ethos will not be solely limited to the sighted.
Solution: A totally “bilingual” approach to communication, both in store and out of home. All communication will feature braille copy which translates each piece of clothing into a multi-sensory description that draws references from the consumer's sense of taste, touch, smell, and hearing. Sighted communication will include blind models. Clothing will be optimised for visually impaired wearers.
You can check out the entire campaign here.